<aside> ℹ️ During my tenure as COO at Zetoolbox, I accompanied several start-ups at La Fabrique, the start-up studio of Crédit Agricole. Benjamin and I had the opportunity to speak together at the No Code Summit in Paris, in September 2022. Here is the content of our intervention.

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Original article written by Chrystelle Roy, find it on the Zetoolbox blog.

Crédit Agricole is the largest B2C bank in France, but also the best established, even in less urbanized areas.

For the past few years, Crédit Agricole has wanted to support the creation and growth of innovative start-ups that will complement the bank's activities. But the group does not only want to invest in tech. It is above all a question of accompanying, advising, and doing things differently to guarantee the success of these projects. A recurring need is to quickly test new products.

<aside> 🤔 So why did La Fabrique call us?

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The role of La Fabrique

The starting point is simple: banks and start-ups work very differently. The start-up studio comes as an intermediary to reduce the risk of setting up a new company, and in particular to minimize the 3 main factors of failure:

1. The product-market fit (a product that meets the requirements of the market)
2. Operational excellence (sales, marketing, support, admin teams that deliver)
3. Financing (of the necessary funds)

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The teams asked themselves what they could do as a start-up studio to reduce the risk of failure. One of the big difficulties is to produce something qualitative and marketable quickly. To this end, No Code is used to boost operations and produce the first external interfaces. This allows us to accelerate the execution and meet the market faster.

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The No Code at La Fabrique.

In concrete terms, at La Fabrique, No Code is used to free up brain time for tech teams. In a few weeks, we can have a first version of business tools that are robust enough to allow the teams to work at full speed while the traditional production and development teams focus on the product. This allows us to put 80% of our internal resources on market fit and keep the rest for building internal tools to support operations.

In the end, more chances to meet its market fit thanks to the increased focus of the dev teams, an operational team quickly with a limited use of resources, all this for a lower cost than the alternative "rebuild the operational tools ourselves".